Because when you're all at work, you're all at work, and you go home to your individual situations. "North Star"] for NPR on my arrival as supporting the diversity, equity, and inclusion of our staff so that we could become more relevant to our audiences and grow the diversity of our audiences. June 1, 20203:52 PM ET. Governments around the world are increasingly cracking down on the free flow of information; silencing dialogue and dissent; and distorting reality, Lansing said in a speech he delivered in May to the Media for Democracy Foundation. He took over a troubled organization beset by infighting and bureaucratic inefficiency. We're funded by your subscriptions, your donations, advertising, and a generous grant from the Wyncote Foundation. Lansing said in an interview with Current Thursday that one of his first observations upon joining NPR was that we needed to double down our efforts in diversity, equity and inclusion. How cool is it to be at NPR? Networks like Voice of America and Radio Free Europe/Radio Liberty are meant to counter disinformation from foreign governments by broadcasting objective reports, although they have always been dogged by an accusation that they are a form of American propaganda. So we were pleased to see SAG-AFTRA join our efforts. Its not something weve baked and were just going to hand it down. What makes you so open and vocal about the need for diversity? Today is a good day to remember the vital role public radio plays in providing the information we all need to fully exercise our rights in our democracy. Lansing: When we look at our strategic plan and our commitment to growing our audience of the future, its clear to us that every corner of NPR has a digital on-demand initiative thats critical to our success and that it makes more sense to have the digital assets closer to the work thats influencing our audiences and growing our audiences. I have read and agree to the terms & conditions, Senior Vice President for Television in the broadcasting division of the E.W. And Im holding myself accountable with my board and Ive been and am holding my direct reports accountable to me. NPR has a new CEO. Doing that just requires that were putting more emphasis on the diversity of our decision makers, our leadership, our story selection, our source selection. Current: NPR has helped stations during the pandemic by delaying planned changes to the dues they pay. And its something that I think will strengthen the ability for news programming, marketing and member services to be more responsive and to offer greater service to audiences in a more agile way. During the Donald Trump administration, he held roles in the U.S. Department of Housing and Urban Development, and was acting Assistant Secretary of Housing and Urban Development for Community Planning and Development. Your email address will not be published. Why did you undertake this? Disclosure: This story was reported by NPR media correspondent David Folkenflik under guidance from NPR chief business editor Pallavi Gogoi. NPR draws more than 28 million listeners each week and 40 million unique monthly visitors to its website both represent a rise of several million over those five years. He is a member of the Quinnipiac University School of Communications Advisory Board and the National Board of Advisors of George Washington University's School of Media & Public Affairs. But were going to continue to follow up on that going into this year. I'm sure that's true even today. But thats our commitment. Four years ago, Lansing was named by President Barack Obama to be the first chief executive of the broadcasting outfit that was renamed the U.S. Agency for Global Media. Let's say, I was walking out of high school into college, I had no idea what I was going to do. I'm kind of a politics junkie. Notify me of follow-up comments by email. It shouldn't be on any journalists of color, or anybody of color, to have to go and 'solve this problem' in somebody's company. Coming into public media, which I love, I noticed something that would be unusual in commercial media, in that there really wasnt a great investment in marketing podcasting to outside audiences off of our platforms. NPR joins a number of top media companies, including The Washington Post as well as CNN, that have been slashing their workforces amid economic woes and financial uncertainty. That with a combination of expense cuts, including our employees and our management all taking voluntary pay cuts and benefit cuts, helped close that deficit gap. In 2019, Joshua Johnson left 1A, a nationally syndicated public affairs show produced by WAMU in Washington, D.C., and distributed by NPR, for MSNBC. Podcasting in particular allows NPR to reach audiences that are not necessarily tied to a radio., Paul Haaga, the chairman of NPRs board, said in a statement that Mr. Lansing was a listener and a collaborative leader with a passion for our public service journalistic mission who will help us continue to expand the audience for our storytelling.. Under standard procedures for reporting on NPR matters, NPR's corporate and news executives were not allowed to review the report until it was posted. Lansing: You have to imagine a picture, if you will. This is simply disingenuous. And I would do a board-level review for the donor or donors as to where the business was, the value of the work we were doing, the things we were adding in terms of covering the pandemic. Weve also seen very positive upticks in development. John F. Lansing (he/him) oversees one of the country's most iconic news organizations, whose rigorous reporting and unsurpassed storytelling connects with millions of Americans every day on the air, online, and in person. He was promoted to news photographer after two years, then moved on to managing editor, news director, and leadership of commercial television affiliates around the country. The Lookout is a free, daily email newsletter with news and happenings from all over Colorado. Mohn fired head of news Michael Oreskes on Halloween 2017. NPR only takes a few million dollars a year from federal sources for its programs. Anyone can read what you share. NPR has also been the nations leading producer of podcasts, since Podtrac started measuring the audiences. And the work goes on. So hes doubling down on lack of diversity, does that mean he wants his audience to reflect the other half of the country, the conservatives in flyover country? That was due largely to reductions in corporate sponsorship and also additional expenses we were incurring in supporting our employees with paid time off, as we adjusted to the new working arrangements and the stresses that we were all under and also the additional expense of cleaning the headquarters multiple times a day on certain occasions. He was previously head of cable TV company Scripps Networks, where he sold $10 million in stock after the company became the target of an SEC probe that was not known to the public. Weve seen a gradual comeback. Its a real business with real market dynamics.. If it's not being solved from the top down, it shouldn't be a burden for people just trying to build their career. He joined NPR after serving as CEO of the U.S. Agency for Global Media. Everybody at NPR knows exactly what you mean when you say, 'What's our North Star?' Were working with them to create regional newsrooms in Texas and California and the Midwest and in the Gulf. NPR will cut 10% of its workforce, CEO John Lansing said Wednesday. NPR Start Date: Mid October, 2020 We went from about 900 people a day at headquarters down to about 80 and were virtually broadcasting from peoples homes and offices, in terms of the hosts, almost exclusively beginning in April. I had no idea what was out there. Listen now. Our newsletters bring you a closer look at the stories that affect you and the music that inspires you. That's something that perceptive journalists should be able to pick up pretty quickly. Your mobility becomes extremely important to be involved and connected to audiences that are mobile and that tend to be, frankly, younger and, as we think of it at USAGM, future leaders, who can influence the rise of free and open societies.. Fear drives their path. In what ways do you think NPR has forced you to grow, and in what areas are you growing that you weren't before NPR? All rights reserved. Jarl would be the first to say that it is the area where he feels that his work was not complete, Sheikholeslami said. John Lansing, CEO, photographed for NPR, 22 January 2020, in Washington DC. Mohn led NPR through five consecutive years of audience growth and budget surplus. The budget for the new fiscal year is set below last years actual based on our forecasts on continued downward pressure on corporate sponsorship. The other is the fight for donors. Lansing, who is 62, is. Lansing said he took pride in maintaining conventional broadcasts while appealing to new audiences, reaching about 25% more people each week. NPR Others have waded into the podcast fray with a vengeance. Current: NPR and a group of stations started a pilot project around collaborative fundraising in 2019. But now we're seeing authoritarian regimes expanding around the globe, with media repression in places like Turkey and Venezuela, Cambodia and Vietnam.". First of all, as a white man, my first reaction is that it's important for white people in general to understand the inherent biases that we have, even when we think we don't, unconsciously. Lansing: We arent in a position to answer that until we know for sure when the pandemic is going to subside. The ratings for our weekend magazine shows are actually slightly greater than they were a year ago pre-pandemic, so thats a bright spot. Both Lansing and Sheikholeslami say he is adamant about pressing forward with reforms to the workplace culture at NPR that Mayor has already started to put in place. "The challenges he will face at NPR are not dissimilar to challenges across the media landscape as a whole," said Sheikholeslami, who will soon take up the CEO job at New York Public Radio. Live from New York and London, analyzing the major market moving stories across the day in Europe, hear from the biggest newsmakers and showcase the unrivaled expertise of Bloomberg News. He is credited with restoring morale, in part by naming a noted journalist as head of the Voice of America: Amanda Bennett is a former top news executive at the Philadelphia Inquirer who previously held senior newsroom jobs at Bloomberg News and The Wall Street Journal. Being a changemaker is awesome, but can have its own challenges as you're just trying to improve your career. The only route to a successful engagement on this issue is to deal with it, to talk about it, and to take action. John Lansing will begin his term as President and CEO of NPR in October, 2019. At the same time, we have to think creatively. What advice would you give to young journalists of color when navigating these white spaces, but attempting to make a change? Oh wait. John Lansing is a former Obama appointee who was named president and CEO of NPR on Thursday. The network had run deficits in six of the seven previous years; under Mohn, it has achieved a slight surplus for each year during his tenure, even as the annual budget grew by more than 40%. He will be the 11th permanent president or chief executive in the radio networks nearly 50-year history. Lansing started his news industry career at age 17 as a studio technician and cameraman at WPSD TV, Paducah, KY, where he was promoted to news photographer after two years. Lansing also elevated a former U.S. State Department staffer to be chief strategy officer who recently pleaded guilty to having defrauded the U.S. Agency for Global Media of more than $40,000 in government money in 2018, according to federal prosecutors. Leading the organization through it all is CEO John Lansing, a longtime media executive who has been on the job since October 2019. Its not a sidebar. There were about 20, 25 different meetings in the course of about 45 days. NPR, the public radio and podcasting giant, has a new leader after years of growth and internal turmoil. The network had run deficits in six of the seven previous years; under Mohn, it has achieved a slight surplus for each year during his tenure, even as the annual budget grew by more than 40%. So we took that very, very seriously. And it gives the lie to NPRs claim, through disclaimers, that it is simply reporting on its own the implication of the disclaimer being that there is no editorial control or direction from the CEO. He soon made DEI the top priority at NPR. (Former long time member). NPR Names Veteran Media Executive John Lansing As Its New CEO, News That Matters, Delivered To Your Inbox. Unlike some predecessors, Lansing doesnt face a particularly fraught political landscape. So I brought in Michael Smith as our new chief marketing officer almost a year ago. He began his career in media at age 17 when he was hired as a studio technician and cameraman for WPSD TV in Kentucky. Lansing is a veteran executive and journalist who has spent decades leading complex media companies in growing their relevance and reach, while strengthening their business operations. Did you plan for this or did it kind of just happen? In 2017, Michael Oreskes, NPRs senior vice president for news, left after two women accused him of unwanted physical advances in the 1990s, when he was the Washington bureau chief of The New York Times. I have a negative reaction to what is fundamentally unfair in life, whether it be pay equity, promotions and advancement, training and hiring, or making sure leadership represents people of color and our staff. And its tied to the same variables you would know yourselves, which is, how fast can the vaccines be deployed? You have shows like All Things Considered and Morning Edition, which will continue to be broadcasting tent poles, Mr. Lansing said. NPR has a new CEO. In recent remarks online, Johnson, who is Black, focused on a more competitive landscape for NPR journalists, including people of color. That's a big thing too: having a common understanding of what management's committed to, what the Board supports, the work that's in front of us to live up to it, and ultimately diversifying our audience which leads to the business purpose. In May 2020, four NPR female hosts of color Garcia-Navarro, King, All Things Considered host Ailsa Chang and Weekend All Things Considered host Michel Martin sent a letter to Lansing . The challenges he will face at NPR are not dissimilar to challenges across the media landscape as a whole, said Sheikholeslami, who will soon take up the CEO job at New York Public Radio. Lansing previously held positions overseeing the Scripps Co.s local television stations and then its national cable channels, which include the Food Network and HGTV, among others. Being selective, having mentors both white and people of color mentors that you can have confidential conversations with and gain some thoughts to help you develop your strategy, standing up for yourself which essentially is what happened at NPR through the climate survey and holding leaders accountable for everything. It did not drive a lot of immediate donations, but there were some. I just started in May. Your email address will not be published. There was one the year before I was here, then this was the follow-up. I think the work Keith has been doing long before I got here on diversity in tracking sources and the storytelling that we're doing around the company has really been effective in the area of DEI on radio, podcasting, and digital. He held off a push by House Republicans to spin off Voice of America into a non-governmental broadcaster. Mike Morgan/Mike Morgan It's not just what happened this week on the Hill, although that's important. Last year, President Trump appointed Michael Pack as USAGMs CEO. When will that freeze be lifted? And so that was the way I looked at the future for me. Lansings tenure at the agency has not been without controversy. 2016 John Lansing leading a moderated a discussion with the members of the International Media Coordinating Council (ICC) about a unified strategy for the future. Since then, sponsorship revenue has returned, Mr. Lansing said, and NPR was able to navigate the pandemic without cutting staff. Lansing previously held positions overseeing the Scripps Co.'s local television stations and then its national cable channels, which include the Food Network and HGTV, among others. So mentally, how do you manage that? But here, Lansing basically jumps over those disclaimers using the lame attribution of private citizen.. It has won acclaim for its coverage of wars and disasters yet suffered its own crisis and tragedy in 2017 when NPRs David Gilkey and Zabihullah Tamanna were killed in southern Afghanistan on assignment. The roots of the VOA involved providing truthful reports to people under Nazi and Axis power rule during World War II. CEO John Lansing discusses NPRs diversity efforts, budget deficit and growing podcast competition. And my top goal is to support, in particular, the women of color at NPR so that they feel like they have more upward mobility. Mr. Mohn led the push into podcasting and helped stabilize the organization after years of management turnover and budget deficits. Today, we feature John Lansing, CEO of NPR. Lansing is a veteran executive and journalist who has spent decades leading complex media companies in growing their relevance and reach, while strengthening their business operations. Lansing Last year brought a host of challenges to NPR: a multimillion-dollar deficit, calls for changes in its workplace culture and a hit to broadcast listening. The work theyve done during the pandemic has been nothing short of miraculous in many cases, particularly given the summer of racial reckoning, the most unusual presidential election in memory and everything thats gone on since. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Current is an editorially independent, nonprofit service of the American University School of Communication. Colorado Postcards are snapshots of our colorful state in sound. The first pillar is to expand the power of the national-local partnership into the on-demand future. Others have waded into the podcast fray with a vengeance. Lansing: I guess my head turns first to the journalism of our member stations. Were working with them to do joint investigative reporting. "The result, I believe, is a war on truth. Trump has notably praised authoritarian figures, including the leaders of North Korea, the Philippines, Russia and Turkey and has waged his own fight against journalists. So if you have leaders talking about DEI as a priority, well, then, show me. "We are delighted to welcome John, whose deep experience as a media industry executive and practicing journalist make him ideally suited to lead NPR into its next chapter," said Paul Haaga, Chair of the NPR board. It is our work. Will there be another stimulus? We can share resources and story ideas, and we can help organize and support those efforts. Lansing: Everybodys at a different place with DEI depending on where they stand, whether thats a person who is white and doesnt understand how white privilege has improved their standing in their career in a way that persons of color may have not experienced. Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. I think there's an awareness, like in the way you asked the question about 'our North Star.' NPR was seen to align itself with federal workers at VOA who essentially conducted an internal uprising on government time, while NPR made quite clear in its coverage where it stood. NPR Start Date: Mid October, 2020 The title of your piece, "Now Is A Time For Truth Telling, For Listening, And For Action," takes a bold stand in defending the urgent work of journalists during this . John Lansing, a veteran government broadcast and cable television executive, has been selected by NPR's corporate board to succeed its current chief, Jarl Mohn. In an interview, Lansing said he wants to build on NPRs successes in broadcast news and entertainment to become even more dominant in podcasting and more prevalent in streaming. Lansing: Back in May and June, it was an alarming decline in radio ratings. But mostly its targeted at marketing investments on social media platforms that are specifically reaching out to younger and more diverse audiences to see if we can drive sampling. Lansing says the agency referred Haroon Ullahs expenditures to auditors and investigators after travel assistants flagged them; according to the Justice Department statement, Ullah admitted submitting fraudulent receipts for hotel room reimbursements and fake medical claims to get government payments of upgrades in airline seat assignments, among other offenses. Built with the Largo WordPress Theme from the Institute for Nonprofit News. All of that is to say that coming out of the reckoning of Memorial Day 2020 was for us and for me, in particular, a call to action internally at NPR to hear and reckon with our own issues internally. The work of those pillars will be done through the lens of improving our efforts on DEI. Our goal of developing our audience as a younger and more diverse audience requires that we invest in marketing, we invest in content, and we partner with platforms where those audiences can be found rather than expecting younger and more diverse audiences to come to our platforms, necessarily. We have many miles to go. But second, we're mission-driven, and I think everybody in the organization lives and breathes that mission. A number of executives will report directly to Lansing, including Nancy Barnes, senior vice president for news and editorial director, who joined NPR last November and oversees the networks newsroom. What would you go back and tell your younger self? Applicants to this years fellowship see its cancellation as a setback for journalists of color who want to work in public radio. He served on the Bellarmine University Board of Trustees from 2010-2016 and was vice-chair 2014-2016. All of those underlying effects generally lead to whatever effects were going to have in corporate sponsorship. Sign up here and we will see you in the morning! Lansing said he took pride in maintaining conventional broadcasts while appealing to new audiences, reaching about 25% more people each week. And I was very proud of the progress we were making. Today, those individual situations are happening in the background when everybody's working, whether it's kids that are school age, or kids that are toddlers, or elder care, or spouses working in the same room or in the same apartment. NPR is funded by the CPB/PBS which are funded in part by the U.S. government. We saw a lot of companies react to the [murder of] George Floyd and we did too. But my goals also go to all of my direct reports. The network's fight for listeners' time has become more feverish. As we moved through the summer, that deficit remained at about $25 million. Sept. 6, 2019. We are not just putting out regulations or policies and paperwork. I just think that somebody's truth is the truth. Were finishing up in the next two to three weeks the specific lists of actions and activities under these pillars. There are over 1000 NPR Member Station signals broadcasting across the United States I, and the management team, all of us, we determined that was going to be a priority for the year 2021. And as the year unfolded, we began to develop our three-year strategic plan. 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