So in this article, we are going to discuss the psychological effects of beauty standards and how you can deal with it. It is even more difficult when you are really sick on the inside but show the world that you are doing just fine. This comes from the Chinese beauty standards relating to eyes, wanting bigger eyes and also the all important double-fold eyelid. In fact, it is so common for Korean artists to undergo plastic surgery before their debut if their natural looks do not fit into the Korean beauty model. They are tools of oppression that reinforce sexism, racism, colorism, classism, ableism, ageism, and gender norms. Additionally, selling on Chinese marketplaces can help you to reach a global audience and expand your brand recognition. Face, Skin, and Eyes. In an effort to explain the major differences, a YouTuber called Kaur Beauty gave her face a makeover- one side defined what "beautiful" means in India, and one according to American standards. KOLs are Key Opinion Leaders and they usually are very popular, with millions of followers. What is different from the West is the body shape and posture preferred in China. Our brain is wired to certain elements that we consider as beautiful. This website uses cookies to improve your experience. Nowadays its hard to build a successful marketing strategy for a cosmetics brand without the help of Chinese influencers. Social media platforms like Weibo and WeChat have also played a big role in disseminating these trends. But we all have the right to live our life the way we want. As many girls in the West use bronzers to look as tanned as Shakira or Kim Kardashian, Chinese girls do the same with whitening products. Fancy coming to study with us in China? I'm not tall only 5 9. We are so obsessed with the idea of being perfect. 0510, City Plaza, No. This industry feeds on our insecurities and benefits the most from the dissatisfaction with ourselves. Although there are some face shapes favoured in the West, we dont put much thought into that and all shapes are widely accepted. No matter what you think of these bizarre challenges it certainly shows that a real obsession for being thin exists among Chinese netizens. Having a website hosted in China and localised for the Chinese speakers gives you credibility and helps customers trust you. We portray models as they are super skinny and take them as an example of beauty. Beauty industries, however, implant a different type of beauty standards in our mind. Instead, they try to fake it. And the situation is similar when it comes to face shape, as strong, square faces are seen as attractive. It feels nice to remind people that they need to love and accept themselves. In society, women execute this method for a long time. This ideal, however, is not entirely theoretical. The main Chinese beauty standards are; pale skin tone, a slim face, called goose egg face which is an oval-shaped face with a very thin chin, big eyes, preferably with double fold eyelids, full, delicate lips and silky, strong hair. People won't appreciate that. Over time, such feet became the only condition for taking a woman as a wife. REMEMBER, girl, you are beautiful. Then why waste your time thinking to blend in? 88, Xiandai SOHO, Building B, 504 Hi Pangilinan, Individuals set eyes on the models as a symbol of beauty. There are many reasons for that, like the increasing availability of international media and fashion resources, the growing influence of social media, and the rising disposable income of Chinese consumers. It will be interesting to see if the same change will occur in China in the future with more Chinese tourists travelling abroad, but for now pale skin is firmly set as one of the ideal Chinese beauty standards. Just try to feel the way that is comfortable for you. I really learned a lot about this interesting topic. Additionally, makeup is not considered weird on men and they use makeup fair more than guys in the West. The way different cultures define beauty across the globe couldn't be any more different. These universal beauty standards are encouraged almost all around the world. You can definitely take inspiration and be your own kind of beautiful. . This category only includes cookies that ensures basic functionalities and security features of the website. For one, pale skin is prized above all else, and women go to great lengths to maintain a porcelain complexion. Perfect which is (bi f mi) which literally means: white, rich and beautiful. Fair skin is a MUST in Korean beauty standards. In every book, they were described within the first few pages as naturally blonde, with heart-shaped faces and luxuriantly, effortlessly tawny skin. Currently in Chinese society the most desirable body shape is to be as slim or thin (shu) as possible. Regardless, we fight with insecurity. These variations often decide the roles of men and women in society. I'm almost middle aged, I have lost some hair, I'm not fat but I'm also not in shape. During this time, men and women alike went weak in the knees for a figure like yours which includes insatiable curves and a defined waistline. Please do not get upset with your answer, the judgement are based on stereotypes and famous celebrities that are labeled 'Hot'. Korea has the strictest beauty standards in the world that are super hard to conform to and almost all Koreans themselves don't fit it. I would like to ask about what year you published this blog? In recent years there has been a huge boom in plastic surgery in China, with many Chinese women (and some men) opting to undergo the knife in order to conform to Chinese beauty standards. LTL Shanghai believes that Chinese study should not just be limited to the classroom. You have an angelic face and a beautiful smile. We all have heard this, but do we really believe in it? The idol has a rectangle-shaped body and her face does not have a prominent v-line. What is also not helping is that Chinese women have a rather slim and girly body type, so every girl that doesnt fit this body shape is not considered beautiful according to Chinese beauty standards. Celebrities Under 26 Years Old Who Are Trailblazing a New Beauty Standard. What is interesting is that when it comes to our perception of beauty, we tend to like more Chinese models that have narrow, small eyes with single fold eyelids. 6 Ways To Deal With Psychological Effects due to Beauty Standards. It is a shame that these industries spend millions of dollars in promoting something practically impossible to achieve, creating several psychological impacts. Email: [emailprotected] Many challenges to prove his thinness was very popular on Chinese social networks. Women used white powder as early as the reign of King Wen (1100 BC) and at the court of the first emperor of China (259-210 BC). Images from Colombia, Mexico and Peru reflect the traditional voluptuous beauty standards of those areas with tiny waists, large breasts and curvy hips. The majority of Chinese women are under immense pressure to conform to the skinny stereotype and those that are labelled chubby are deemed unattractive. Out of the several standards of beauty that exist, having pale skin, large eyes, and thin body shapes, all while looking youthful, are the most common features that people seem to value in Japan. You cant standardize beauty. Now this is definitely one of the more weirder challenges to have taken China by storm. In the West most trends or challenges that have gone viral have revolved around TikTok and are often a mixture of humour, dancing and a chance to show off your body (such as being able to twerk). I love how interesting and informative this post is! Most of the Chinese people shopping online, do it on Chinese marketplaces, like Tmall, JD.com, Kaola, Pinduoduo and many more. We are proof that it doesn't work. About This Quiz. Unlike the West being very muscly and masculine is a lot less important when it comes to male body shape. Why not be who youre? Apart from whitening their skins with all kinds of cosmetics and beauty products, to meet the Chinese beauty standards and protect their white skin from harmful UV light, Chinese people use a lot of skin-covering clothes and accessories. Ill be sharing on social media. Its not uncommon to see people covered in long sleeves, and long trousers, and holding an umbrella on a hot, sunny day. Lean. The details: When it comes to Kenyan makeup, the name of the game is glamour. Many Chinese beauty standards are present in the lives of the Chinese people for centuries, but some trends are quite new. We'll assume you're ok with this, but you can opt-out if you wish. FANCY LEARNING CHINESE ONLINE? We use skin lightening or anti-aging products. While there are some concerns about quality and safety, Chinese consumers are increasingly turning to plastic surgery as a way to improve their lives. In the West, very masculine and manly men are considered the most attractive, while in Chinese society its the opposite. Skin. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. A square face shape is considered ugly, and as a lot of Asian girls have relatively round or square jaws, its something that makes them very ashamed. By : Elizabeth. When it comes to trends and challenges popular in Chinese social media, they were centred around women showing how thin they are. However, although full, luscious lips are desirable, a more narrow mouth is preferred rather than one that is super wide. And when they fail to have the same features as them, they got themselves in depression. Another question on English. That association between beauty and whiteness has proved hard to shake. Women were challenged to share photos of themselves holding up an A4 piece of paper in front of their waist to show that they were thinner than the width of the piece of paper. This is one of these Chinese beauty standards that come from the West and Western media. Natural Makeup. Its the same as we do in the West, what differs is only the challenges. Questions and Answers. While in the West, Coco Chanel reversed the trend by making tanned complexion fashion (saying that being tanned means to be rich enough to have time to tan) and rich people started to go on holidays and sunbathe there, western beauty standards regarding skin tone changed. Thank you!! A Chinese woman considered beautiful in the West wont necessarily be viewed that way in China and the reverse goes for those women viewed as beautiful in China. Tzuyu is one of the most beautiful female idols in K-pop history and is breaking these regressive beauty standards with her plump and thin pink lips. Women in Brazil are known around the world for their beautiful figures. There is numerous content on the internet on self-love, so you can use them as your personal online therapy sessions to feel good about yourself. They want flawless skin without pores, wrinkles, or fine lines. Most Chinese women are naturally quite slim so to even have a little bit of extra weight seen in a very negative light by most. Let's talk about the body. Did you know that back then, women who would be considered plus-size by today's standards were enamored for their ample thighs and were encouraged to maintain a round backside! They are one of the biggest powers in the Chinese online landscape and they have a big influence on the shopping decisions of their followers. Like women there are tonnes of whitening skin beauty products available which are targeted directly at men. Wow, this is a very interesting topic. We all have our own rules, so stop judging people by their looks. It can actually be hard sometimes to find beauty products that dont contain some kind of whitening agent, so if youre buying cosmetics in China watch out! That's $290 a week (not counting sick days and taxes). Hour-glass figure. This song and MV has been on my mind since ken has started modifying her already beautiful looks in order to fit the unrealistic beauty standards we all see plastered online. The . The most common cosmetic surgery include double eyelids surgery, enlargening lips, changing the face shape (for example, making the cheekbones higher to smoothering the face) and so on. Believe in yourself and be confident. Large breasts are considered vulgar. The other type, KOCs, which are Key Opinion Consumers, are people with a smaller, but very engaged following base. Because of that, every Chinese girl starts to worry about her weight, which leads to a growth in the weight control supplements market and eating disorders. They make sure whatever they are posting should catch the attention of the audience. This usually entails a rounder forehead with round eyes, and a slim chin and jawline, which are markers of Korean beauty standards. No. We are making others question our self-esteem. With this, we forget the fact that beauty standards are arbitrary, and they vary from one culture to another. There are a few things to consider when looking for distributors for your cosmetics line in China. We MUST remember our worth is not defined by any beauty standard of lie from a twisted culture. You were born with these imperfections. Melon Seed Face or Goose Egg Face? Jianguo Rd. Beauty standards are a . 29, Lane 78, Section 1, Anhe Rd, Daan, Taipei Over the past few decades, China has undergone a period of radical economic transformation. Mariyam, this is an awesome post! In the past, standards differed more markedly. If your email was typed incorrectly just simply message us via the Contact button at the top of the screen with your correct email. Participants were asked to reach their belly button by wrapping one arm around themselves around their waist- a challenge meant to prove a slim figure. This is a heavy, difficult task - but this is what liberates one. To be honest, its harder to find something not whitening while shopping! Chinese Makeup Vs. American Makeup | The differences might be bigger than you think. Advertisement. Women expect to look flawless all the time. This factor has lead to a sudden incline in the cosmetic surgery industry of the country. Your email address will not be published. They need women who can fit into sample sizes. KOLs and KOCs can promote your products on their accounts on Little Red Book, Douyin, Wechat, Weibo and many more. 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